There seems to be a growing awareness among companies to focus on the ethics of their products. Fashion is moving in a direction of maximising benefits to people and communities while minimising the impact on the environment. More companies are creating items that focus on the environmental impact of the materials and ways to give back.
I am authentic in brands that I support and I’m proud to be an ambassador for an amazing sunglasses company, Blue Planet Eyewear. Blue Planet Eyewear is an amazing example of a brand that embodies all the traits of ethical fashion. I’ve come to really admire the founders of this company for creating sunglasses that not only look good but do good for the Planet. Their designs are inspired by the beautiful planet and lifestyle. The color tones are inspired by nature and their surroundings.
According to founder, Connor Weinstein, “the most important elements are designing something that we would want to wear, making sure they are comfortable and lastly creating a unique personality for each style of glasses”. The main thing that drew me to this brand is that their glasses are made from sustainable materials. Recycled plastic and metals are used in their Eco Process line and natural bamboo, beechwood, and rosewood are featured in their other lines.
Another aspect that differentiates Blue Planet Eyewear is their commitment to give back to the community through their Visualize Change program. It is estimated that 285 million people are visually impaired worldwide and that the right eyewear can prevent or cure approximately 80 percent of all visual impairment. Blue Planet Eyewear partners with renowned humanitarian organisations to be able to donate a pair of glasses for every frame purchased. Weinstein states, in a nutshell, I suppose the Visualize Change program can be summed up as, “to see change, you need to be the change,” similar to the Ghandi quote, “Be the change you wish to see in the world.”
I am excited to continue to be an ambassador for Blue Planet Eyewear and hope to share this amazing company with you as well!
You can shop their products by following this link and using my code ALAIRE20 to get 20% off your order!